The Economist Style Guide – as essential as a dictionary, but much more interesting.
This new edition of the bestselling guide to style is based on The Economist’s own house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is famous.
The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible.